IDEA: Innovation.

Tom Peters says that innovation is the key.

Here's a quote from the CNN.com article:

"The only way we're going to survive is to innovate our way out of the box," he told a recent conference audience. "We're down to one idea, which is innovation."


According to Peters, sitting at the very heart of this tumultuous change is the individual. Only by encouraging original thought and "nurturing the freaks" will companies have the skills and drive needed to grow.

He points out that history is made, not by normal people, but by the "freaks" who dare to think differently and stand out from the herd. The companies who encourage individual thinking and endeavor will be the ones that succeed.

For Peters, one of the worst crimes an individual can commit is to sit on the sidelines and watch. "You have to be involved to make a difference in the world," he says.