Neal Templin describes the "
Chocolate Malt-O-Meal Effect" in a nice little piece at the Wall Street Journal:
When I was four years old, I heard about a new hot cereal called Chocolate Malt-O-Meal. It sounded divine. So for my fifth birthday, I asked my parents for it. They bought me a box.
On my birthday, my mother made me a bowl as I sat at the table eagerly awaiting my just reward. I ate a couple of bites and quickly realized I hated the taste. I never had a second bowl.
Read the complete article to see where he goes with this--
The Urge to Splurge (29 Jan '09).
Neal Templin describes the "Chocolate Malt-O-Meal Effect" in a nice little piece at the Wall Street Journal:
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